CUT STORE
CUT Store has opened its new, flagship retail space on Crown St, which means their covetable portfolio of US fashion brands, usually only available online, are now in-store for instant gratification!
Brands include Jen’s Pirate Booty, LUV AJ, Lacausa and perfectwhitetee as well as new brands in the CUT family including Understated Leather, Daydreamer and Baggu.
“We could not be more excited to open the doors to CUT Store Surry Hills and invite our customers in to experience the world of CUT in a physical setting for the first time,” says CUT Agency director, Hannah Maginn. “We have grand plans for 2022 with the introduction of several exciting new brands which we cannot wait to share with our customers in the new Surry Hills flagship store.”
CUT stands for Conscious Universal Traders and in keeping with this ethos they search out brands that are conscious, ethical and sustainable. The CUT customers are moving away from trends and instead are investing in wardrobe pieces that are curated with longevity and craftsmanship in mind.
The store is a dreamy world of deep greens and blush pinks, with inviting, textured carpets and curved fixtures making the perfect setting for indulging in the CUT world of fashion and accessories.
263 Crown Street, Surry Hills
BY FREER
Designer Lesley Watson has been around the fashion industry long enough to know what women really want. Her designs are style-focused, not trend-driven. Think luxurious fabrics in casual silhouettes. Not too precious - can be washed! Classic but with unexpected twists - a dash of neon, or a selvedge edge. Silks with stretch.
They are the pieces in your wardrobe that work hard for you and that you rely on season after season. Lesley calls them “your forever pieces”. And all of them, made to be worn time and time again.
Everything at by freer is designed and made in Sydney. Small batches mean Lesley keeps an eye on the quality produced, and doesn’t make excessive amounts, holding firm to the quality and ethos of the label: sustainable and ethical luxury.
101-103 Macleay St, Potts Point
ELMS
Elms is a curated lifestyle store in the heart of Sydney’s Surry Hills, showcasing beautiful Australian and New Zealand-designed products. Everything about this store, from their sustainability credentials to their carefully edited range of women’s fashion, accessories, homewares, books, skincare, wellness, baby and children’s products, emphases quality in design, and mindfulness.
Having run two internationally successful apparel and accessories brands and retail stores in Sydney for more than eight years, founder Rebecca Elms is passionate about supporting local artisans and designers and collaborating with like-minded creatives while building the Elms community from her Surry Hills shop.
Monday - Saturday / 10.00am - 5.00pm
Sunday / 10.00am - 4.00pm
387 Crown St, Surry Hills
Hunter Lab, skincare, stocked at ELMS